SuchApp – 11 features of the Blockchain-enabled, multi-channel messaging platform
SuchApp is an upcoming platform using the Blockchain for messaging. It calls itself a “Blockchain-enabled, multi-channel messaging platform”. We will discuss what this means and how it works in the following article by taking a look at 11 things SuchApp wants to provide a solution for.
What is SuchApp?
Basically SuchApp is the combination of traditional messaging services for communication with contacts, a management layer for administration of communities and the Blockchain. SuchApp will provide an easy-to-use app for mobile phones allowing everyone to manage their chats, trade with people or make payments using an utility token called SPS. The token uses the Ethereum Platform for a simple and smooth integration.
What problem does SuchApp solve?
The official whitepaper states that “[t]oday’s messaging apps are fundamentally anchored to a very limited paradigm of one-on-one conversations and small unstructured groups”. This statements refers to traditional messaging applications, such as WhatsApp, Telegram and Facebook Messenger, and their limited capabilities of “provid[ing] the necessary tools required to foster community, stimulate economic activity and encourage lively human interaction”.
Looking at the messaging services mentioned above, it’s clear that certain features are missing to provide seemingless and simple mechanisms to control a community and its users. To some extent there are tools and settings to manage a simple group chat but none of them cover a huge range of possible use-cases. This is the niche where SuchApp sees its opportunity. The whitepaper claims that “Suchapp will provide a new, full-featured messaging ecosystem based on blockchain technology”. Basically it will combine technologies of the Blockchain like a ERC20-based token called SPS with messaging on a high level.
11 features of SuchApp
The following 11 features are highlighted on the official page of SuchApp.
In the following paragraphs we will have a look at every feature.
Statement: “Control Every Part of Your Business Group Effectively”
The feature “True Control” refers to the endless opportunities the operator will have to manage groups. By allowing granulated settings for every aspect of a group, SuchApp encourages everyone to build their own chat for small businesses, global corporations or communities. The mentioned settings will include offers, discounts, purchasable products, files, photos, videos and many more.
True Control is currently not available on the market in any form. To accomplish such an diversity of tools, you would have to use a whole set of different services.
Group Video Chat
Statement: “Join and have engrossing conversations”
The provided application for mobile phones will allow everyone to start a group video chat with up to four members. This is accomplished by splitting the available screen into four sectors.
Branding & Marketing
Statement: “Branding, Promotions, Offers and Customer Support”
Independent of the size of a company, it can make use of the endless services provided by SuchApp. Promotion of a brand can be accomplished by reaching out to customers through video broadcasts, push notifications, stickers, videos or actively using RADAR.
If brand wants to promote itself today, it has to use a wide range of available services in order to succeed. With SuchApp combining all these tools, it will provide companies an easy way to bind customers and keep them informed about upcoming events.
Statement: “Easy Digital Loyalty System to Grow Your Business”
Another succesful marketing strategy to promote a brand is to provide a loyalty program. By rewarding users with points, offers, gifts or discouts, customers get encouraged to buy more often at a specific store.
Today’s loyalty programs are very successful in keeping a business in touch with their customers. By combining these effective programs with a digital wallet and digital currency, it will enable everyone to actively participate which benefits businesses and customers alike.
Statement: “Lighten your pocket, do business easily with our integrated Digital Wallet”
SuchApp will feature a fully functional wallet compatible with ERC20. This means that users can store and transact every cryptocurrency based on the Ethereum platform. Later on, other currencies like Bitcoin will be added to extend the flexibility of the wallet. After fulfilling transactions attributes like date, amount and state can be looked up using the application.
Statement: “Transforming how we handle money”
A few years ago, Bitcoin changed the way we can handle money. SuchApp will continue this development by enabling everyone to digitalize their money. Digital currency has many benefits to fiat money – it is easy to keep track of any asset and it is secure, because it’s stored decentralized in the blockchain. Another positive aspect is the possibility to use digital currencies regardless of the country you live in.
Exclusive Debit/Gift Card
Statement: “Carry an Exclusive SuchApp Debit/Gift Card for handling your digital currency”
In order to simplify the access to digital currencies SuchApp will offer an exclusive debit/gift card. It can be used alongside the default ATM card of your country.
The use of cryptocurrency as payment option is not very widespread in physical stores. Merchants need to provide a suitable infrastructure to allow their customers to pay using digital currency. With SuchApp providing their own debit/gift card which can be used simultaneously with a ATM card, the adoption of digital payment options will be within reach.
Live 4K Filters
Statement: “Enhance your smartphone photographs and videos like a pro with 4K high definition filters”
Recent versions of applications of social networks provide filters to beautify selfies or images. SuchApp will enhance this experience by providing live filters which can be applied to pictures taken with 4K. The app will contain a whole range of different filters for every available mode.
4K Video Editing
Statement: “Learn the art of state of the art video editing with H265 4K technology”
Alongside the already mentioned 4K filters, SuchApp will also contain tools for 4K video editing. The tools will allow users to make use of the “high-efficiency video-coding” technology (or short: H265) which features improved compression in comparison to its predecessor H264.
Statement: “Discover the power of location-based messaging. Who’s on your radar now?”
RADAR is one of the highlights of SuchApp. It’s a map featuring local groups and locations within a radius of 2 to 5 km. The map includes businesses, restaurants. hiking trails and so on. It can be used by businesses or individuals to present interesting local locations or facts.
RADAR will encourage people to explore their current location and let them discover interesting and exciting places. The combination of a map and a messaging service will lead to new encounters, either meeting people from a community or finding new localities, e.g. new restaurants or stores.
Statement: “Three Groups: Private, Open and Secure – Join and form groups with confidence”
Groups can be formed depending on the needs and wishes of your business or community. They could be open to anyone willing to join. This can be used for open communities like the fandom of YouTube channels or music groups. They can also be private, meaning only invited people can join. Private groups may be used for businesses or communities, so members can find a specific group but have to be invited before joining. The third form is a secure group. These kind of groups are hidden from the public and perfectly suitable for families.
Depending on the needs of a community, administrators have the choice to define the security model of the group. Furthermore, operators can adjust every small detail of a group so it perfectly reflects the group of users. Today’s messaging services don’t allow for such a diversity of settings, thus restricting the development of communities. With SuchApp there will be a platform paving the way for easier communication adapted to target groups.
You should definitely keep an eye on SuchApp. If the team accomplishes their aims – and it seems pretty likely considering the huge and experienced team – SuchApp will be a serious competitor to traditional messaging services like WhatsApp, Telegram or Facebook Messenger. The provided features exceed by far the currently available tools. It’s not just a messenger application but a whole ecosphere which can be used for daily life. As soon as this ecosphere is available to the public and reaches a certain release state, it will be widely used because of its functionality. Regardless of the user – small or big business, family member, YouTube channel or blog writer – the application can be used by anyone for simple tasks like messaging or more demanding tasks like promoting an international brand. That’s the reason why SuchApp will be succesful. It’s universally useable by everyone.